Two short videos and print introducing Mott's 100% juice, now in a on-the-go style pouch.

Introducing healthy eating habits to your kids should be as important as teaching them the golden rule, getting fresh air and always saying please and thank you. We pitched this idea leveraging Tina Fey's personality to make fun of the things you hope never happen to your kids while opposing Mott's products as something you would like to happen to them.