Maserati wanted to establish their brand in the U.S. beyond being an import. The brief was to differentiate them from other luxury cars while maintaining the power and appeal that the sports car-based brand has built for itself.
Verizon has a fleet of emergency vehicles and personnel located around the country that aid communities during and after natural disasters. We created a video to showcase their assets while painting the telecommunications giant in a positive light.
The Powerful Answers campaign was created as a way for entrepreneurs and progressive companies to partner with Verizon. Together they are pushing the technological boundaries in categories like healthcare, education, sustainability and transportation.
Verizon - Campaign Launch
My team got the opportunity to pitch the Verizon brand based off our successful Droid launch. The Rule the Air campaign was created to shift the focus of Verizon's advertising from itself to the consumers. The campaign presented Verizon's strongest asset, the network, as a way for consumers to be connected and live their digital lives without any hiccups.
Verizon Brand - 2014
For the rebranding of Verizon for 2014, I was part of the lead concepting, design and also produced the entire camapign. The photography style is an observed lifestyle approach where the device is incorporated but not the focus.
This is concept work for the low calorie beer Michelob Ultra. The brief was to create a campaign that presented the beer as an everyday beverage. Working from the tagline "For all the stops along the way" we told stories using snapshots of the journey punctuated with bottle caps.