United pulled out of JFK to focus on Newark, but New Yorkers still believed EWR was the far airport. We proved otherwise in real time. Taxi-top displays tracked each cab’s GPS location and live traffic, then showed the actual drive time to JFK next to the drive time to EWR. The campaign moved Edelman-tracked brand favorability from 39% to 55% and brought 810,000 new United passengers to EWR in 2018 (Port Authority data). Press called it “a first of its kind campaign” (4A’s), and it won a Silver Lion for Use of Real-time Data and a Bronze Lion for Data-driven Targeting at Cannes 2018.

We were asked to appeal to high yield flyers in San Francisco. So we used a language that is prevalent in to fliers in that community: javascript. 

15 second animations that introduce near hourly service between both LAX and NYC also SFO and NYC.